How do you maximize revenue from your existing client base? Cross-selling and up-selling are key levers to generate consistent and scalable revenue in an efficient way. In this session we will explore how to build a book of business (or client portfolio) strategy, create an account-based selling organisation, and continuously demonstrate value to a customer base that keeps coming back.
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Head of Accounts for Pan-EMEA at WeWork, Leila is all about the "no BS approach" and creating true value for her customers. She has a “get shit done” attitude no matter how large the org she operates in and dreads time spent away from selling/generating revenue.
Over the past two years she launched the Pan- EMEA Account sales team from scratch and grew a portfolio of medium & large sized accounts (CAC40, DAX, Next40, etc…) generating $100+ millions in revenue per year.
Before joining WeWork she was a PM at Amazon for four years, working in the digital marketing team and managing tight-knit marketing campaigns driving direct sales. She did her MBA at MIT Sloan where she particularly enjoyed the entrepreneurship & innovation scene. Last but not least, she enjoys debating all kinds of topics over a glass of wine with good company.
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WeWork Labs fosters meaningful connections between founders and the educational, mentorship and financial resources needed to drive their businesses forward. WeWork Labs digital platform is 100% FREE to WeWork members (except WeWork On Demand). To request access go to we.co/addlabs
